Privacy Policy of Bloxel Arena

(Revised as of July 11, 2025)

WHY DO WE HAVE THIS POLICY?

This Privacy Policy is a set of commitments that Fellaway Limited  promises to follow when collecting, processing, and protecting your personal data. Your privacy is our highest priority, and we are committed to safeguarding your personal information in accordance with applicable laws and security best practices. This Policy explains:

• What data we process;
• With whom we may share your data;
• The purposes of data processing;
• How long we retain your data;
• How we protect your data; and
• How you can control your data.

We strive to comply with international data protection regulations, including the GDPR (European Union), LGPD (Brazil), and PIPA (Korea). Where local laws grant you specific rights, these are outlined in Section “How Can You Control Your Data?”, along with additional regional notices.

WHO ARE WE?

Fellaway Limited is an international game development company dedicated to providing engaging and secure gaming experiences. This Privacy Policy explains how we collect, use, and protect your personal data as you play Bloxel Arena.

If you are not an adult, please obtain permission from your legal guardian before using the Project. For any questions or concerns, please contact us via the “Help and Support” section in the Project or by email at:
Email: support.web@fellawaygame.com

If, under applicable law (e.g., GDPR), we are required to appoint a Data Protection Officer (DPO) or a similar representative (e.g., “Encarregado” under LGPD), we will provide the relevant contact information upon request.

Data Controller

For the purposes of the GDPR and other applicable data protection laws, the Data Controller is:

WHAT DATA DO WE COLLECT AND WHY?

We consider any information that can identify you as personal data. We collect various types of data to provide you with a full gaming experience and to continually improve our services. In order to clearly explain the data we process, please refer to the table below.

Data Processing Overview

Data Processing Purpose	Legal Basis	Data Categories	Retention Period	Additional Information
Account Creation & Management	Contract	Account information (username, display name, email address, account ID, account creation date)	For the duration of the account; typically removed or anonymized within 30 days after deletion request	Essential for accessing and using the Project.
User Verification & Security	Legitimate Interest	IP address, unique device IDs (device ID, advertising ID, Android ID, etc.), broad location data (e.g., country code)	For the duration of account activity or until you successfully object	Used for anti-cheat measures, fraud prevention, and protecting user accounts.
In-Project Transactions	Contract	Transaction details (amount, currency, date/time, voucher codes, order IDs)	Retained for up to 7 years (or as required by tax and legal obligations)	Payment data (e.g., credit card numbers) is processed directly by the app store or payment provider and is not stored by us.
Marketing & Communications	Consent	Email address and other contact details (if provided)	As long as you consent; until consent is withdrawn	Used for sending newsletters, updates, security alerts, and promotional communications.
Advertising & Analytics	Consent / Legitimate Interest	Advertising identifiers (e.g., IDFA/GAID), usage logs, device information, crash logs, and performance metrics	Until you opt out of such processing; aggregated or anonymized data may be stored indefinitely	Data may be shared with third-party advertising networks or analytics providers (with your consent, where applicable).
Customer Support	Contract / Legitimate Interest	Data you provide when contacting support (e.g., email, screenshots, device details)	For the duration of the support case or as required by applicable law	Used solely for resolving support queries and ensuring optimal customer service.
Technical & Diagnostic Data	Legitimate Interest	Crash logs, error reports, device specifications, in-Project usage statistics, and diagnostic data	For the duration of account activity; aggregated or anonymized data may be retained indefinitely	Helps us monitor, diagnose, and resolve technical issues and improve Project performance.

 

LEGAL BASES FOR DATA PROCESSING

We process your personal data only when necessary for providing access to and improving the Project. Our legal bases for processing include:

• Contract: For account creation, management, and processing in-game transactions.
• Legitimate Interests: For security measures, fraud prevention, and the analysis of user behavior to enhance the gaming experience.
• Consent: For processing data based on your explicit permissions (e.g., marketing communications, Facebook integration, targeted ads).
• Legal Obligations: To comply with applicable laws such as tax reporting and consumer protection regulations.

HOW DO WE SHARE YOUR DATA?

We do not sell your personal data. However, to provide you with our services, we may share your data under the following circumstances:

1. Service Providers & Partners:
• Technical/Customer Support Providers: Companies that help us operate and maintain the Project.
• Cloud/Hosting Services: Providers that securely store and process data on our behalf.
• Analytics & Advertising Partners: Third parties that assist us in understanding usage patterns and delivering relevant ads (subject to your consent).

We maintain an up-to-date list of these third-party partners here. This list includes the partner names, the nature of the services they provide, and, where applicable, links to their own privacy policies. We update this list whenever we add or remove a vendor to ensure transparency and compliance with applicable laws.

2. Affiliates & Business Transfers:
• Data may be shared within our corporate group or transferred in connection with mergers, acquisitions, or asset sales, subject to confidentiality agreements.
3. Legal & Regulatory Requirements:
• We may disclose data to comply with legal obligations, respond to lawful requests, or protect the rights, property, or safety of our users or the public.
4. International Transfers:
• When data is transferred outside the EEA, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place.

If you reside in other regions (e.g., Brazil, Korea), we will also use appropriate or equivalent safeguards to ensure lawful data transfers, in line with LGPD or PIPA requirements.

DATA RETENTION

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Policy or as required by law. For example:

• Account Data: Retained for as long as your account is active; if deletion is requested, data is generally removed or anonymized within 30 days (except where longer retention is required, e.g., 7 years for financial records).
• Usage & Analytics Data: Retained in aggregated or anonymized form indefinitely unless you opt out.
• Support Data: Retained for the duration of the support case or as required by law.

Once the purpose for which data is processed has been fulfilled, personal data is securely deleted.

HOW CAN YOU CONTROL YOUR DATA?

You have the following rights regarding your personal data:

• Access: Request a copy of the data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion (“Right to be Forgotten”): Request deletion of your personal data (note that this may result in loss of access to the Project).
• Restriction & Objection: Request that we limit or cease processing your data.
• Withdraw Consent: Revoke consent for data processing where it is based on your permission (e.g., marketing communications, Facebook integration).

Additional rights for specific regions:
Data Portability (GDPR, some other jurisdictions): Receive your data in a structured, commonly used, and machine-readable format.
Right to Lodge a Complaint: You may file a complaint with a supervisory authority (for example, in the EU or Brazil) if you believe we have processed your data unlawfully.
Request for Suspension of Processing (Korea): Under PIPA, users may request temporary suspension of processing under certain conditions.

To exercise these rights, please contact us via the in-game “Help” section or email:
Email: support.web@fellawaygame.com

We may require you to verify your identity before processing your request, which we will typically complete within 30 days.

HOW DO WE PROTECT YOUR DATA?

We implement robust technical and organizational measures to safeguard your data against unauthorized access, alteration, or loss. Our security measures include:

• Data Encryption: During both storage and transmission.
• Access Controls: Restricting data access to authorized personnel only.
• Two-Factor Authentication: For sensitive account operations.
• Regular Audits & Security Assessments: To continuously identify and mitigate vulnerabilities.

Please keep your account credentials secure and do not share them with others. If you suspect any security breach, contact us immediately at:
Email: support.web@fellawaygame.com

CHILDREN’S PRIVACY

Bloxel Arena is not directed to children under the age of 16 (or under the minimum digital age in your jurisdiction, if higher). We are committed to ensuring that if children do engage with our Project, their personal data is handled responsibly and in compliance with relevant regulations.

We do not knowingly collect personal information from children under the age of 16 (or below the minimum age of consent in your country) without verifiable parental consent.

If we discover that we have inadvertently collected personal data from a child without proper consent, we will promptly delete or anonymize that data.

Age Restriction & Verification

Age Gate: Where feasible, we implement checks (e.g., age prompts) to discourage children under the required age from providing personal data.

Parental/Guardian Consent: If a user is under the required age, they must obtain permission from a parent or legal guardian before accessing or using the Project’s services. We may request a parent’s email address or other verification information to ensure consent is valid and verifiable.

Limited Data Collection

Any data collected in connection with children’s activity (e.g., for support requests or gameplay functionality) is minimized to what is strictly necessary for providing our services. We do not use such data for behavioral advertising or other purposes not permitted by law.

Parental Controls & Guidance

We encourage parents and guardians to familiarize themselves with online safety practices and monitor their children’s in-game activities. Please visit our Parental Guide for tips on protecting children’s privacy, managing in-app purchases, and setting controls to ensure a child-friendly experience.

Parental Rights

Parents or legal guardians may request to review, delete, or prevent further collection of their child’s personal data. If you believe we have collected information from a child contrary to applicable law, contact us immediately, and we will take appropriate measures.

Contact for Children’s Data Concerns

If you have concerns about the data we may hold from or about a child, or wish to withdraw consent previously given, please contact our support team:
Email: support.web@fellawaygame.com

CONTEST & PROMOTION PARTICIPANTS

Data category	Includes	Legal basis	Retention
Contestant data	Name, nickname, age/DOB, country, contact e‑mail/phone, shipping address, player ID, UGC (screenshots, photos, videos), tax info (if needed)	Contract (contest rules), Legitimate interest (prevent fraud), Legal obligation (tax)	Up to 12 months after contest end or longer if required by law

 

We use this data to:

• Verify eligibility (age, region);
• Administer the contest (collect entries, pick winners, notify and ship prizes);
• Publicly announce winners if required;
• Meet tax/reporting duties.

Sharing: logistics/postal operators, sponsor partners (if stated in rules), tax authorities.

NEWSLETTERS & MARKETING COMMUNICATIONS

Data category	Includes	Legal basis	Retention
Subscriber data	E‑mail, name (opt.), game preferences, engagement metrics (opens, clicks)	Consent (opt‑in) or Legit. interest (soft opt‑in)	Until withdrawal + 30 days for system sync

 

How it works:

• Subscription — in‑game, website, or e‑mail form; double opt‑in verifies ownership.
• Unsubscribe — every message has an “Unsubscribe” link; you can also disable push notifications.
• Segmentation — we analyse clicks to send relevant content, but do not conduct invasive profiling.

CHANGES TO THIS POLICY

We reserve the right to modify or update this Privacy Policy at any time. Should significant changes be made, we will notify you via the Project or other appropriate channels. Your continued use of the Project after updates constitutes acceptance of the revised Policy.

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CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, or if you wish to request previous versions of this Policy, please contact us at:

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FAITHFULLY YOURS,
FELLAWAY LIMITED

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This Policy is written in English. In the event of any discrepancies between translations, the English version shall prevail.